Earlier this year, will.i.am came up with the idea to do a short video called "Yes We Can" (http://yeswecan.dipdive.com/) based on Barrack Obama's now famous speech of the same name. Dipdive, while still under development, seemed like a natural place to launch this viral video but we were months away from our projected launch date.

Fate however cannot be denied.

Be one of the first to test drive Dipdive here:
http://www.dipdive.com

Instead of just launching the video on YouTube they created an interim Dipdive site and posted the video anyway. Now 25M+ views later (and still growing) it has proven to be a significant factor in changing the direction of the 2008 Presidential elections and providing them with the thrill of winning an Emmy Award for the production.

Dip politics isn’t the end of the road however.
There is still more to come.

Moving into their next release down the road, Dipdive will redefine the Artist/Fan relationship through absolute interactive connectivity. As a next generation experience aggregator and enhancer, Dipdive will deliver content via a directed Artist-to-User positioned environment; connecting Artists (and their art) to the public in an open platform Lifestyle Engine. As a Lifestyle Engine, Dipdive will set the tone, taking the lead and establishing what others will follow. It will rely on key influencers, Tastemakers, to set the trends that everyone will be talking about.

Dipdive, however, will not merely be a content provider pushing content to the user from the Artist. As a Lifestyle Engine, Dipdive will enhance the content experience, empowering the fans/public to pioneer new frontiers in user experience. It will support a fluid expression of creativity, allowing Artists to freely evolve the idea of his or her work in ever-expanding collections.

The result will be ongoing content monetization based on a re-defined, fresh brand approach. Dipdive will serve as a launch platform: enhancing, packaging, and delivering Tastemaker-filtered new Artist content through monetization-enabling technologies, connecting it to users for an engaging experience.

Be one of the first to test drive Dipdive here:
http://dipdive.com/member/register